Email marketing remains one of the highest ROI marketing channels for small businesses.
Across the Caribbean, entrepreneurs are turning to automation tools to:
- Capture leads
- Nurture customers
- Send promotions
- Build long-term brand relationships
Two platforms consistently stand out: ActiveCampaign and Brevo.
But which one is better suited for Caribbean small businesses?
Let’s break it down.
1️⃣ Ease of Use
Brevo
- Simpler interface
- Beginner-friendly
- Faster setup
ActiveCampaign
- More advanced automation
- Steeper learning curve
- Better for scaling businesses
👉 If you’re just starting out, Brevo may feel more accessible.
2️⃣ Automation & CRM Capabilities
ActiveCampaign
- Advanced automation workflows
- Built-in CRM
- Deep segmentation
Brevo
- Strong email + SMS
- Good automation
- Simpler CRM functionality
👉 If your business relies heavily on automation funnels, ActiveCampaign wins.
3️⃣ Pricing for Caribbean Entrepreneurs
For many Caribbean small businesses, affordability matters.
Brevo
- Lower entry pricing
- Good free tier
- Cost-effective for smaller lists
ActiveCampaign
- Higher cost
- Better long-term value for scaling
👉 For early-stage entrepreneurs, Brevo may be more budget-friendly.
4️⃣ Deliverability & Performance
Both platforms offer strong deliverability.
However:
- ActiveCampaign is stronger for advanced segmentation
- Brevo offers solid performance with easier configuration
For businesses focusing on local tourism, retail, or service-based industries, either platform can perform well when set up correctly.
Which Tool Is Best for Caribbean Businesses?
Choose ActiveCampaign if:
- You want advanced automation
- You plan to scale aggressively
- You need CRM integration
Choose Brevo if:
- You want lower upfront cost
- You need simpler setup
- You are just starting email marketing
Why Email Marketing Matters for Caribbean Businesses
Across Barbados, Trinidad, Jamaica, and Guyana, small businesses often rely too heavily on social media.
Email marketing provides:
- Owned audience
- Higher ROI
- Direct customer communication
- Long-term growth
Pairing tools like ActiveCampaign or Brevo with structured visibility platforms like Inisula helps businesses attract leads and convert them consistently.
